Wholesale Guide
Hummus Wholesale for DFW Restaurants: A Buyer's Guide
If you're a DFW restaurant or grocer thinking about a wholesale hummus partner, here's what to look for — and why most distributor hummus is a dead-end.
The hummus problem most restaurants don’t realize they have.
If your restaurant’s hummus comes from Sysco, US Foods, or another national distributor, it’s functional — but it’s also indistinguishable from the hummus at every other restaurant buying from the same list.
That’s fine for a side dish. It’s a problem when hummus is supposed to do more than that: anchor a mezze plate, signal authenticity, justify a premium price, or tell guests what kind of restaurant they’re in.
If you’re a DFW operator rethinking your hummus, here’s what to look for in a wholesale partner.
What separates good wholesale hummus from commodity hummus
1. Ingredient sourcing
Commodity hummus uses the cheapest tahini on the market — often made with sesame paste from blended sources, with added stabilizers. Good wholesale hummus uses single-origin tahini and chickpeas where the origin matters.
Ours are imported from Jordan. That’s one of the reasons ours tastes the way it does.
2. How recent is the batch?
Hummus loses character fast. Distributor hummus may have been made weeks ago, shipped frozen or refrigerated long-haul. Local wholesale — made in a local kitchen on rotation — gives you a fresher product with a real shelf life.
We make ours in Richardson. Not frozen, not shipped cross-country.
3. Consistency
Every container should taste the same. Every time. If your current supplier’s hummus varies batch-to-batch, you’re going to hear about it from guests.
4. Pack sizes that fit your operation
Tub sizes, case quantities, delivery cadence — these matter when you’re running prep. A good wholesale partner adapts to your kitchen, not the other way around.
5. Provenance you can tell guests about
“Our hummus is from Khashoka, a Jordanian franchise with ingredients imported from Jordan” is a line your servers can say. “Our hummus is from our distributor” is not a line anyone says.
Who should consider a specialty wholesale hummus partner?
- Middle Eastern, Mediterranean, and Levantine restaurants — where hummus is a menu anchor, not an afterthought.
- Premium grocery and specialty food retailers — stores whose customers read labels.
- Hospitality groups and private catering companies — where a quality-tier upgrade on hummus is a small cost with an outsized perception gain.
- Corporate dining, tech campus food programs — where ingredient provenance is a value.
What to expect when you inquire
- A call with us to understand your volume, your current supplier, and what you’re trying to change.
- A sample delivery — typically 2–3 tubs — within a week.
- If the product works, a standing order at pack sizes and pricing that fit your operation.
About us
Khashoka is a Jordanian restaurant franchise founded in the 1970s, now in eight countries, with our US flagship in Richardson, TX. Our hummus is the same recipe served across those eight countries — adapted for wholesale pack sizes but not for taste.